Leisure Travelers Booking Online A Majority of the Time
10/17/2007 10:53:52 AM
Leisure travelers now reserve their entire vacation / holiday / trip online a majority of the time. According to Jupiter Research, over 72% of leisure travelers book some part of their trip online, while more than half of these travelers book their entire vacation online.
Every travel vertical is pushing online travel reservations, including flights, hotels, car rentals, cruises, ground transportation and even airport parking. Most of these suppliers promote online booking because this distribution medium is much more cost effective than traditional methods such as a call center or conventional travel agents.
E-Z Rent-A-Car has progressed along with this trend by offering online car rental reservations since 1999 and now guarantees that its lowest rental car rate can be found on its website at http://www.ezrac.com. While E-Z Rent-A-Car serves both business and leisure travelers, locations such as Ft. Lauderdale, FL, Los Angeles, CA (LAX Airport), Denver, CO and Miami, FL serve primarily the leisure traveler. And, these travelers often rent autos such as Minivans, Convertibles and Sport Utility Vehicles (SUV).
